Experiential Design for Ally’s Corporate Center in Charlotte, NC
Shaped the conceptual narrative and visual strategy for branded wayfinding and large-scale environmental graphics across Ally’s 26-story HQ. The design connected floors through storytelling, celebrated Charlotte’s heritage, and earned Grand Prix du Design – Award of the Year (Platinum) in Environmental Design
Partnered with architects and client leadership to shape a cohesive visual language from bold elevator lobby statements to the executive floor’s Museum of Innovators and Disruptors, ensuring the brand experience was immersive, unified, and architecturally integrated.